ABOUT JULIETA
Hola
I'm Julieta
Identity Translator, Color Expert, Personal Stylist.
Hola
More than helping you find what to wear, I help you find who you are in what you wear.
That led me to fashion design school in Colombia. Then New York.
I arrived in my early 20s, young bride, far from everything familiar. My language, my family, my country.
There I worked with haute couture designers, sewing applications by hand onto dresses, delivering them to clients in Manhattan's most exclusive buildings.
I saw the highest level of the craft up close. I understood the art, the time, the value of things made with care.
It started with my abuelita. She worked for a designer in Bogotá, had a sewing machine and made us clothes. Every time I visited, I left with a little bag of fabric scraps. I'd sit in the corner, needles and thread, making clothes for my dolls. Not to play. Just to create.
Without knowing it, that was my way of expressing everything I wasn't saying.
As I grew up, I didn't stop. I just did it with myself.
I didn't always feel safe expressing who I was.
As a mother. As an immigrant. As an eldest daughter. I adapted. I toned myself down. I became what was expected.
But I had this other world...
But I also saw what that world was built for. And I chose differently. On purpose. I wanted to serve other women. Women like me.
My Story
My Story
Stained T-shirt, yoga pants, a face running on five minutes of sleep stare back at me in the mirror.
I felt lost and alone. I didn't know who I was anymore besides my baby's mom.
My mom's voice came to me: "You can feel beautiful even in your pajamas." With five kids, she always looked her best. Yes, even pajamas.
So I stood up and said it out loud: I deserve to feel confident and beautiful, even just changing diapers and being a human pacifier.
Days later I took my son to the park. Boyfriend jeans, a camisole, a tweed jacket, pointy flats.
I felt beautiful.
Then came 2013. My first baby.
That moment led me to share my style journey openly, and to start helping other women feel the same.
I went on to become a fashion and style writer, contributing to a established style platform where my income depended on understanding what women actually wanted to wear and why.
I deserve to feel beautiful and confident, even if I'm just changing diapers and being a human pacifier
The artesanía I used to love. I replaced them with what the magazines said was right — black, grey, white, navy. The blazers, the white tees, the jeans, the occasional pop of color.
And standing in front of my closet, everything looked right by mainstream guidelines. Nothing felt like me.
Fashion had quietly asked me to erase myself. And I had said yes.
But all the while, assimilation was doing its work. It works on you slowly.
I'd packed away the parts of myself that felt too ethnic, too much, too not-from-here. The colors.
Finding my true style has been one of the most fulfilling things I've done for myself. My heart skips a beat when I open my closet and see all of me reflected in it.
Now I want that for YOU
I went back to school to train in image consulting, color theory, personal styling.
I learned the science. Yet something kept pulling me deeper. It wasn't until I started learning about decolonisation, reconnecting, respectfully, with my ancestry, that everything clicked.
Style became my way back to myself. And color was the catapult.
Some of what I know about color and style I learned through training. But most of it? It was always in me.
Intuitive. Seeing how colors, textures, fabrics interact — how they make skin glow or fade, how to build a wardrobe around a woman's unique complexion and life.
The training gave it language. The gift was already there.
I also know that for many women, getting dressed carries weight that has nothing to do with clothes. Shame. Trauma. The feeling of not being safe in your own skin. Of not feeling deserving of investing in ourselves.
I've lived some of that too. And I hold space for all of it.
What no training gave me is this: I know what it feels like to erase yourself through clothing. To silence your colors, your culture, your expression, just to belong.
I see the ways the Western world has dominated how women dress.
The result is styling that isn't just aesthetic. It's identity work. It's freedom.
Now, my heart skips a beat when I open my closet.
The colors, the harmony, the pieces that are fully, completely me.
Even through my last unexpected pregnancy after an eight-year gap, my closet has supported me and evolved with me.
Now I want that for you.
Born and raised in Colombia, now living between cultures, Julieta brings a decolonized lens to styling, one that honors each woman's unique heritage, body, and story rather than fitting her into a Western ideal.
Her work goes beyond aesthetics. She helps women reconnect with themselves through color, fabric, and the quiet power of getting dressed with intention.
She has contributed style writing to The Mom Edit, a platform that reaches over 2.5 million readers, bringing her work to a wide and engaged audience of women. She lives in Westchester County, New York, with her husband, two sons, and a daughter who arrived after eleven years of raising boys.
Julieta is a personal stylist, color expert, and identity translator with over 18 years in fashion, from working with haute couture designers in Manhattan to building a body of work centered on one belief:
Style is how a woman comes home to herself, and finally feels free to take up space.
JULIETA TORRES
BIO
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